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THE LOST ART OF GRATITUDE

I have just finished reading the sixth book in Alexander McCall Smith's "Sunday Philosophy Club" series, The Lost Art of GratitudeThese novels are centred on Isabel Dalhousie, a forty-something Edinburgh woman who edits a scholarly journal on philosophy, solves minor mysteries, and ponders questions of morality as she goes about her daily life.  A source of pleasure - and instruction - in the novels is the example of good communication that Isabel provides.  Like us at Communication Works she cares about clear communication, and Isabel is a master of the art.

 Isabel confronts those who do her wrong and then disarms them without turning them into enemies.  She knows that even she doesn't always get things right first time, and that there is value in returning to apologise or clarify; she doesn't risk a misunderstanding.  When her fiancé, Jamie, adds "poor chap" to what would otherwise have seemed a heartless observation about the latest boyfriend of Isabel's niece, she notes "the power of small words to do big things"; she could have said the same in the fifth book in the series, when she observes that the condescending Christopher Dove writes "you may be familiar, of course, with" instead of the more generous "you will of course be familiar with".  When, in the fourth book, she is informed by letter of her dismissal from her editorship, Isabel reminds us that a telephone call or a face-to-face meeting are more appropriate means for communicating distressing news.

 Another reason that I enjoy the novels is that the city of Edinburgh features so strongly in them; it's fun to "walk" the city's streets with the books' characters.  Unfortunately, I was jarred back to reality while reading The Lost Art of Gratitude over the matter of whether or not Isabel has a TV.  On page 42 she says, ". . . nor should children be parked in the front of the television," and Jamie (who is living with Isabel) responds, "Which we don't have."  But then, on page 94, there is this: "As [Isabel] spoke, she thought of her own armchair. The last time she had sat in it she had drifted off to sleep while watching the news."

 Perhaps I've forgotten something from an earlier book that accounts for the absence and then presence of a TV in Isabel's house, but that seems unlikely: Prof. McCall Smith is careful to remind the reader, and to ensure that his books stand alone. The occasional missed full stop and closing quotation mark in The Lost Art of Gratitude are relatively minor lapses, but the matter of the TV is more distracting. It reminded me once again of the importance of copyediting, and of how both the author and the reader are let down if the publisher skimps on this part of the process.  Here at Communication Works we can help you avoid these clangers.  Click here  for information about our copyediting service.

 Perhaps the TV question is settled in the seventh book, The Charming Quirks of Others, which I haven't yet read.  In any case, I'm sure it includes more good lessons in communication for me, and I'm looking forward to getting into it.

 

FIONA PATERSON AND THE SILVER RIBBON FOUNDATION

I'm friendly with one of the women who works in my local supermarket and was surprised the other day to hear that she had ovarian cancer, which had been caught early.  She was awaiting treatment and optimistic about a positive outcome.

 I asked her if she'd been to the Silver Ribbon Foundation's website and was a little taken aback when she told me that she hadn't heard about it, and that none of the health care professionals that she'd seen (to date) had told her about it. 

 While the pink ribbon Breast Cancer Foundation enjoys wide support in the community, many people are not as familiar with the work of the Silver Ribbon Foundation.  Communication Works sponsors the Silver Ribbon Foundation by helping to communicate the information and support that the Foundation offers to those women diagnosed with gynaecological cancer.

 Fiona Paterson, recently named in the NZ rowing squad's double scull (along with Anna Reymer) is a gynaecological cancer survivor and an ambassador for the Silver Ribbon Foundation.  Fiona takes every opportunity she has to help spread some of the key messages of the Silver Ribbon Foundation:

  • that the foundation exists to educate the community and raise awareness about all gynaecological cancers
  • that the foundation provides support to women with gynaecological cancer
  • that early detection saves lives
  • that smear tests detect abnormalities that may lead to cervical cancer, but do not detect ovarian, uterine or vulval/vaginal cancers.

Fi's latest interview on TV3 highlights the need for women to be aware of the symptoms of gynaecological cancer and proves that goals in life are achievable, despite a diagnosis of cancer.

Read more about Fi's story, along with other women's remarkable journeys, at the Silver Ribbon Foundation website - then spread the word!

 

RIFLEMAN MCKIE’S LIVE GRENADE AND ME, MYSELF AND I

On Wednesday, 10 March, I awoke to Radio New Zealand National's Morning Report and broadcaster, Geoff Robinson, introducing a story about the tremendous bravery of Rifleman James McKie, a New Zealander, serving in the British army.

Rifleman McKie, 29, had been engaged with his platoon in a firefight in Afghanistan's Helmand province, when a live Taleban grenade landed centimetres from him and two other British soliders. He had the presence of mind to pick it up and hurl it away from his comrades with the result that he saved both his own life, and that of his fellow soldiers.

Now, my thoughts on war, the Iraq war, and this war in particular could take up a lot of blog space.  However, ‘the war on terror' aside, what did strike me as I listened to Rifleman McKie's account of this dramatic episode was that the war (and my war, in particular) on the misuse of the reflexive pronoun was looking increasingly unwinnable.

Setting the context for listeners, McKie began his account with the following statement: "Myself and two others climbed onto a small building with a high roof...." The rest of the story is a testament to both McKie's bravery and the attendant understatement that accompanies all truly courageous people: the belief that there is nothing remarkable about their actions.

But let's not be picky, under the circumstances, we can certainly forgive Rifleman McKie for a lapse in grammar.  However, the standard grammatical construction "Two others and I climbed onto a small building ..." rather than ‘myself and two others' is not only easier on the ear, it conforms to the logic of established usage and etiquette of placing oneself after the other subjects in a sentence.  

Unfortunately,  it seems increasingly common for the use of  the  reflexive pronoun (myself, yourself/yourselves) to be used when paradoxically, all that is required to communicate succinctly is the subject pronoun ‘I' or ‘you'. Perhaps this change in usage arises from the speaker's belief that the reflexive pronoun is somehow more correct, and carries greater authority or emphasis?  At Communication Works, we promote accuracy as means of establishing your professional credibility, so why don't you check out the Hot Tips section on our website for more on the correct usage of reflexive pronouns, yourself!

 

 

ESSENTIAL EDITING

When UK Prime Minister Gordon Brown was in the news last year over a letter of condolence he'd written to a bereaved mother, I was reminded of some of the effects of poorly edited writing.  The mother, in a 9 November article in The Sun newspaper  had complained of Brown's "more than 20 mistakes" in a letter she had received from the Prime Minister after the death of her son, a soldier in Iraq.  She was distressed and offended by the letter's errors, and the well-intentioned Mr Brown endured public criticism for his "blundering" and "disrespect".  In the newspaper article, the mother urged the Prime Minister to "get someone to check" future letters to bereaved families.

 We all make mistakes in our writing, and at Communication Works we always recommend that you either edit your document meticulously yourself OR employ the services of an experienced copy-editor. (Before you see this blog entry, skilled writers will have looked over it for me.)

 Mr Brown's experience shows some of the consequences of unedited writing: hurt to the reader, embarrassment and possible career damage to the writer.  Another consequence can be that the author's intended message is missed or misinterpreted.  At the very least, a reader may feel irritation at the effort required to extract the writer's meaning, and be left with an impression that the writer regards the reader's time as less important than theirs.  If writers respect the reader they will take the time to ensure that the reader has a smooth reading experience.

 In addition, errors can lead to a loss of confidence in the writer.  If an engineer's report contains inappropriate punctuation, then has the writer also been careless with his/her calculations?  If a lawyer uses an inappropriate word, does he/she have sufficient insight to understand all the consequences of the words used in a new law?

 When we write, we know the messages we want to get across, and we can be blind to our not having clearly conveyed those ideas.  Fresh eyes are therefore invaluable: they can show us where we haven't sufficiently explained ourselves; they can notice errors that we have missed.   So, ask your colleagues to check your writing before you put it out there.  Better still, leave your colleagues to concentrate on the profession they've trained for and engage a copy-editor from Communication Works !

 

 

 

 

TIGER; LEARN YOUR LESSON

LETTERMAN did and RODNEY did; why you should say SORRY when you stuff up!

As communication professionals we are always aware of the many and varied ways in which ‘perception' contributes to the way in which one's message is received. Yes, you‘ve heard it before, but it's still true: perception is everything. So recently we (like you) were more than a little surprised to learn that Mr Walk the Talk Rodney Hide (Minister for Local Government) turned out to be "not a martyr" and not averse to taking his girlfriend on a tax-payer funded, fact finding mission to the UK and North America.

Had Rodney lost his head in the Rumba? Had he gone completely Cha-Cha-Cha? Actually, Rodney hadn't even broken the rules surrounding MPs' travel perks; technically speaking he was entitled to make his claim for a 90 percent fare discount.

So ... why the tangled Tango? In a word, congruence! Rodney's actions didn't match his rhetoric, and as a result he suffered a major loss of credibility which threatened to infect both his party and the government. In other words, he now faced a crisis communication situation where his response would either further erode his image, or as a best case scenario, contain the damage.

Luckily for Rodney, he either understands how to put out a fire or he's getting good advice. Communication theorists who study crisis communication have documented and critiqued a range of image restoration strategies which are employed when a high profile individual's behaviour is challenged or attacked. In our increasingly mediated digital world, the management of image for high profile individuals in politics, the news media and business, not to mention the organisations which these individuals represent, has become one of the hottest research areas.

William Benoit's (1995) theory of image restoration discourse, suggests that by taking corrective action and expressing ‘mortification' (i.e. I stuffed up and I am so sorry) the accused,  demonstrates that he/she acknowledges the wrong doing, says sorry for the effects, and does whatever it takes to make it right. As a result, the damage to one's reputation is stalled, and there is even a chance one's reputation may be enhanced or improved.

Rodney, unlike so many others who ‘stuff-up', got this right. He acknowledged that he had "got carried away by being a minister". More importantly, he apologised and paid back the money. It's difficult to bag someone who appears genuine about the mistake. If only more politicians, public and business leaders would realise that when a mistake is made (inadvertently or deliberately), in order to retain their credibility and restore the image and reputation of their organisation, they need to follow these steps: admit it, apologise for it and make it right!

 

 

 

 

 
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